Graphic design, layout and production, Digital signage, Show floor construction guide
The massive consumer electronics brand needed to launch its latest DSLR camera line, Lumix G, to the prosumer photography market with a new tradeshow presence at PhotoPlus, while following its very strict brand guidelines. Of course, there was very little time to develop a style that would translate from the printed page to a large format trade show environment. Live events, demo areas and capabilities of the camera line needed to be portrayed on the display with maximum impact for Panasonic.
Using the corporate style guide to direct all creative, we worked with the display company to provide all graphic design and production on the Lumix G product launch at PhotoPlus.