Deliverables

The Client

An iconic microphone designer for professional studios and consumer applications, Blue Microphones is recognized for their creative product design and marketing. They needed to “relaunch” their Spark Digital microphone to the aspiring singer/songwriter market, which is a crowded one. They required a “commercial” that would be used primarily on YouTube that targeted this market and showed the aspirational benefits of the product, as opposed to a dry product video.

The Work

Working with the Blue team, we developed a series of scripts. They chose our “How We Got Here” treatment, which takes a look at how a singer/songwriter goes from initial song ideas, to recordings, to sales online and gigs. Wilder2 produced the spot and hired Cody Beebe, local Seattle singer/songwriter.