Website Design & Development, Messaging & Strategy, Product Photography, Content Creation, Support Materials
Washington winery Haystack Needle required its first online presence and a brand name change to Eye of the Needle. The family owned winery wished to establish themselves as a little quirky, fun and knowledgeable, while also giving distributors online resources for retail sales support. A dealer locator and wine club were also needed. Since this was the first website for the brand, new product photography and content were also required too.
We advised on strategy for the rebranding, while directing product photography, action shots and content creation for the site. Additionally, we provided logo design variations and created a new logo for the wine club.