Corporate Identity System including new logo design, corporate tagline, messaging, color palette and style guide, Corporate Website with eCommerce, Email Marketing design and integration, Print Collateral.
Focused on creating a business friendly legislature in Washington State, Enterprise Washington required a brand overhaul to bring a more advanced and current look to the marketing and communication materials. Among the challenges faced by Enterprise Washington, is the amount of data in the elections and campaign finance areas of their work, which must be communicated to members and potential members in a clear and compelling manner.
Beginning with the corporate identity and style guide, we re-imagined this brand from the ground up, making use of the “whole state” communications strategy that the organization embraces. This is reflected in the “low-poly” graphic treatment within the logo and is carried forward as a design element across the website and other collateral materials.