Corporate Identity System including new color palette, fonts and corporate style. Corporate advertising campaign, website redesign consulting and conversion campaigns.
Finagraph is a financial tech start-up with strategic partnerships with large financial services firms like Moody’s. The company’s platform can be used for several B2B audiences, including accountancy firms and lenders, so the strategy was multi-pronged: driving conversions for accountants to integrate with their QuickBooks app, and driving brand awareness for the platform with Moody’s.
Beginning with creating a new corporate identity and style guide, embraces the brand values of innovation, speed and ease of use. We created two campaigns, one focused on accountancy, “Find Strength in Numbers” and one focused on the power of the platform, “With Great Power Comes Great Opportunity.” Conversion campaigns consistently delivered 11% conversion rate.