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BLOG: ABOUT MARKETING

Our blog is where we share some of what we've learned over our careers and give you an idea of what it might be like to work with us. We'll be discussing general marketing principles, website design, online advertising, SEO, social media, content marketing and much more. So drop by often and feel free to share an article if you think it will help your team.

Keep Your Competitors Close

Mark Wilder March 14, 2021

Have you conducted a competitive content analysis for your brand? If you’re looking for opportunities that could help you grow, reviewing and analyzing your competitors’ content can give you insight.

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Inbound Marketing The Wilder Way

wilder2 February 5, 2021

There are many great articles out there about getting started with Inbound Marketing. But, if you’re wondering if Inbound is right for your brand, and how to deliver value, this is the one to read.

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Social Contests: The Good, The Bad and The Ugly.

wilder2 January 15, 2021 social contests

Social contests are great marketing tactics when properly created and managed. The excitement of the potential prize at the end of the contest drives more traffic to your page and gets more eyes on your product.

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Hashtags For Successful Brand Awareness

wilder2 December 12, 2020 branding, hashtags, social media

This is the first of a two-part series on creating hashtag campaigns for your brand. In this post, we will provide you with resources and how-tos to effectively create hashtags that work.

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Target-Retarget: Your Digital Marketing Mix

wilder2 October 2, 2018

Generally, a brand’s marketing mix includes advertising using a variety of media. These include traditional forms of media: print, outdoor, TV and radio; and digital marketing media: websites, social, video and mobile.

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Your Guide to Responsive Website Design

wilder2 July 14, 2016

Responsive website design is a website design that responds to the device and screen on which it is being viewed. All visitors can’t—and shouldn’t—have identical experiences when browsing your site.

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4 Things to Know Before Using Google Adwords

wilder2 May 16, 2016

Did you know Google updates its search algorithm between 400 and 500 times per year? As Google improves search results, this has made attaining high organic search positions harder for smaller enterprises.

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Recent Posts

  • Keep Your Competitors Close
  • Inbound Marketing The Wilder Way
  • Social Contests: The Good, The Bad and The Ugly.
  • Hashtags For Successful Brand Awareness
  • Target-Retarget: Your Digital Marketing Mix
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