Social Media Strategy & Management, SEO & Optimization, Product Launches, Advertising
This legacy recording brand is the original pioneer of sound recording. Now a division of Gibson Brands, Tascam’s team has multiple deadlines to manage on any given day. Tactical execution basis was their number one challenge. Given the competing nature of their passionate musician market combined with the “just the facts” installation market and the ever expanding video market, Tascam required a Social and SEO plan which would address each with the right tone and frequency.
Another ideal illustration of our model, Wilder2 executed an SEO audit and optimized 400 of their website’s main product pages while also creating a Social Media calendar and executing that plan via direct social media management on Facebook and Twitter. Engagement and new followers increased 43% and 28% respectively.