Deliverables

The Client

Software as a Service (SaaS) provider to the largest media companies in the world, MediaRadar, recently renamed from MagazineRadar, is a rapidly growing enterprise that places technology and customer service at the forefront of their brand promise. Competition in the media insight and analysis field is high. MediaRadar needed to rebrand and refocus on new markets which can benefit from its services beyond its original product which focused primarily on print.

The Work

Developing a variety of creative and strategic assets including a branding analysis and various online marketing and advertising projects, we worked with their internal marketing team to rebrand all web properties and launch online campaigns to drive the name change.