Website Design & Development, Messaging & Strategy, Branding, SEO & Content Marketing, Support Materials
An industrial, eco-friendly power company, Planetary Power is one of several affiliated companies at Planetary Resources. The company designs and manufactures an array of mobile power solutions that incorporate solar power in an industrial application. As a relatively new venture within the corporate family, PPI required messaging, strategy, a brand style guide and a new website as well as collateral materials and other marketing support.
We began with a brand strategy workshop to develop the brand story and positioning statement, with the goal of finding common themes that could then be turned to content generation for the new website.