Company website with eCommerce for subscriptions, backend web app for creating Wine Events that interfaces and populates Winevento App for iOS and Android mobile devices. Marketing strategy.
Winevento is a company dedicated to wine lovers, and specifically to those who enjoy attending wine tasting events. As event producers themselves, the company sought to make wine events as engaging and educational as possible. The app makes discovering a new wine, learning about and saving/remembering it for later purchase easier. The company required pricing strategy as well as market research for opportunities to penetrate the wine retail, winery/vineyard and personal wine collectors markets.
The project required our team to develop an audience facing website for promotion of the mobile app and provide a subscription service for event producers to use the app to promote and organize their wine events. We also developed the web software application that event organizers use to create their events and populate them with wines, accessing a database of over 100,000 wines to speed event creation. The web app allows wine event producers to publish their events directly to the app.