Deliverables

The Client

Offering contemporary music training in the heart of Hollywood, Musicians Institute has a rich history, but is also positioned as both a 4-year college offering bachelor’s degrees, as well as a host of associate degrees, specializations and certificates. With lead generation the priority for admissions, MI required a robust digital marketing plan that encompassed SEO/SEM lead generation, media management and content marketing, while also improving its website and eCommerce capabilities.

The Work

An aggressive SEM plan integrated with social advertising and remarketing, in addition to executing an SEO audit that found the site had been penalized for link spam. Our team used state of the art SEO tools to remove the penalty and optimize the site. Website development in WordPress facilitated a content marketing strategy.